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ReportsBedtime reading. A selection of reports and documents that relate to various aspects of the jazz industry, both regionally and nationally. Additional documents containing information about Arts Council England's policies, schemes and ambitions, together with reports about a number of issues, such as new audiences, young people, marketing etc., can be found on the publications section at www.artscouncil.org.uk
Jazz Services: The Musician and the InternetAdded: 28/09/2009 Ten years ago it was very hard to find people who had email to communicate with – individuals and companies were very cautious about whether to enter the online world, and the costs of doing so were relatively high. Today, virtually all companies now have a web presence, and increasingly individuals – including musicians – are using the internet to communicate with each other, promote themselves, air their music, publicise their band and even perform. The Musician and the Internet booklet, by Steve French, provides an introduction to the internet and indicates ways in which it can be used by musicians to further their careers. If you would like a paper copy of this, please go to www.jazzservices.org.uk. Jazz Services: Making Your Own CDsAdded: 28/09/2009 Only a few high-profile jazz musicians in Britain get the chance to record on major labels. Even when they do, they may not have as much artistic control over the recordings as they would like. The Musicians won’t have much input into sleeve design, recording techniques, marketing and financial policy either. DIY Compact Discs (CDs) give artists the ability to record their work and to have total control over every aspect of the finished product. With a good CD an artist or band has almost the perfect “calling card”. They look good and sound wonderful. They’re small and fairly cheap to replace, so giving them away to the right people is an excellent way to promote and raise the profile of the musicians or band, attract media attention and secure work for the band. Malcolm Creese guides you through the recording, manufacture and distribution minefields. If you would like a paper copy of this, please go to www.jazzservices.org.uk. Jazz Services: Marketing and the Jazz MusicianAdded: 28/09/2009 Marketing is a very important business function, yet is often misunderstood. As consumers we are exposed to marketing on a daily basis. Such exposure to marketing manifests in many ways, from buying a chocolate bar to listening to fellow musicians telling you about a new artist or brand of instruments. As musicians you will be subject to the term marketing on a regular basis but do you really understand what it is about, and, more importantly, are you aware of the key marketing techniques and how to use them to your advantage? Noel Dennis walks you through the jargon in his guide, Marketing and the Jazz Musician, providing you with a precise definition of marketing and outlining the most important techniques of marketing that will help you to succeed in the competitive music market. If you would like a paper copy of this, please go to www.jazzservices.org.uk. Jazz Services: Marketing Your BandAdded: 28/09/2009 The term marketing has been bandied around the arts in the ’80s and ’90s with alacrity. It has been held by some as a wondrous panacea that will solve all problems – keep swallowing the jargon tablets and the world will beat a path to your door. Others have bridled at the very mention of the word. “Marketing, how can you market art?” they utter with lofty disdain. Many, however, have realised that marketing is a tool for survival in what is a very competitive world. Chris Hodgkins' Marketing Your Band guide aims to demystify the jargon and demonstrate that marketing is the application of commonsense. If you would like a paper copy of this, please go to www.jazzservices.org.uk. The Musicians' Guide to Getting GigsAdded: 26/02/2009 A detailed approach to help musicians in the search for gigging opportunities; what to do once you're booked, and what to do next... |
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Your complete guide to jazz in the North West |
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